Freddie is a leader expert in pioneering Web 4.0 Artificial Intelligence Complemented by Humans and Web 5.0 Intelligence Supplanted by Humans. He believes that human-powered artificial intelligence will be the accelerator for Web 4.0 and Web 5.0 through mobile phones, virtual worlds and consumer robots. This involves scripted conversations between machines and humans. He has been pioneering practical solutions by converting procedures into dialogue scripts for ai agents to converse with humans.

Freddie has been developing ai solutions since the mid 1980s, which has involved a range of ‘black-box’ algorithms. Since 2000, Freddie has been pioneering ‘white-box’ ai that involves user generated software. He has held senior positions for innovation and influencing business futures in companies such as JP Morgan, Arab Banking Corporation, Norwich Union and NatWest.

Freddie has gained considerable experience in the area of specifying, using and measuring procedures, which he believes is the foundation for know-how.

Freddie has been also been pioneering ebusiness, intellectual capital and the measurement of knowledge assets since 1993.